robfarinholt's blog

Valentine Logistics

If Love were a truck,
It would be fully consolidating

The products on board
Would be headed to one place

The retailer waiting
Would have a standing appointment

And the companies represented
would be happy on time and spending far less

If love were a truck,
It would be filled to the roof, with CaseStack Suppliers to Walmart.

Rob, what is a broker for?

In the big picture, WalMart wants sales.  They want you on the shelf, consistently, and they want the lowest price possible aka EDLC and EDLP. 

It is a consignment store, and you are responsible for taking care of your product on the shelf and ensuring sell-through.

January is Slow

It's hard to find people still... as if the holiday lingers.

How many voicemails are still saying "I will return january 3rd."
Well, guess what, it's january 8th and you HAVE returned, but your voicemail shows you haven't mentally arrived yet

Wal-Mart Supplier Diversity Means Real Estate is Back

Just two years ago, you could hardly sell a house in NWArkansas.  The suppliers had left, for the most part, because all of fashion went to New York, and the smaller guys were sent packing.  The one to 3 person teams were gone, because Wal-mart MARKETING was in charge, and they wanted a clean store format.  Well, when the suppliers left town, so did the money.

Subscribe to RSS - robfarinholt's blog