I was sitting at the red light at the corner of Rogers and 74th street, watching Stonewood Villages's electric sign flash information about our restaurant. It proudly states "made fresh daily," as it scrolls through our hours, etc. It occurred to me that "made fresh daily" doesn't really describe what we do. Later that same day, we were discussing our E Fort Smith ad with the incomparable David Carter and he made the same point -- our food is made fresh daily, but more importantly, it's made from scratch daily. What's the difference?
Well -- there's actually a HUGE difference. All of our competition can claim that their food is "made fresh daily." If they assemble a turkey sandwich using purchased deli meat, lettuce, tomato, and mayo, they've made it fresh at that moment. There's no one else in town (that I'm aware of) that can say their turkey itself is made from scratch daily -- meaning the turkey comes in raw, is cleaned and seasoned and slow roasted in our rotisserie oven to ensure the juiciest, most delicious turkey I've ever tasted. It's like that with all of our meats. We don't buy pre-made deli meat (even though there are some wonderful brands on the market), we make it all from scratch. It's the same deal with all of our salad platters. Our chicken salad starts with our slow roasted rotisserie chicken combined with the chicken that cooks in our soup. Our shrimp salad starts with raw shrimp that's steamed perfectly and then mixed with seasonings and mayo - giving you that perfect bite. We serve these salads with our homemade bagel chips -- made from thin sliced bagels, seasoned and baked until they're so crispy.
Every day we have a giant pot of soup on the stove (my grandmother would be so proud). Our soup starts with chicken, carrots, celery, turnips and seasoning. We don't buy it in a package and we don't use a frozen base. I drink the broth in a cup instead of tea -- it doesn't need any noodles or other ingredients in my book -- the broth itself is so yummy. Of course, adding a homemade matzo ball or meatballs only makes it better!! It will cure anything -- Jewish penicillin as they say!
How about the entrees? Our stuffed cabbage starts out with raw cabbage, some tomatoes, ground beef and rice. Each component is cooked separately and then assembled into perfect rolls and baked until hot all the way through. Our corned beef hash starts with our own corned beef. I could wax poetically about each individual entree but you get the picture...we create it all in house and from scratch. Even our salad croutons are made from scratch!
So, there really is a difference between "made from scratch," and "made fresh daily." We are happily and firmly in the "made from scratch" category and intend to stay that way. It's what you expect.
I'd change the sign but the darn thing is broken......
See you at the deli!