Collective Bias, a social shopper media pioneer, is listed at No. 100 on Forbes annual ranking of America’s Most Promising Companies -- a list of 100 privately held, high-growth companies with bright futures.
Co-founded in 2009 by Amy Callahan, now chief operating officer, who was named as one of Forbes' top 11 women who started amazing companies, and John Andrews, now CEO, the company focuses on building the ever-evolving relationship between brands and retailers and today’s consumers.
By utilizing its internal community, Social Fabric, Collective Bias is able to produce valuable content and social media messaging on behalf of its clients. Consisting of 1,300 shopping-focused influencers, Social Fabric allows brands to reach more than 40 million across multiple social channels, increasing sales and brand recognition.
“Both myself and the team at Collective Bias is extremely excited and proud to be recognized by Forbes as one of America’s most promising companies,” Callahan said. “While our company is still in its infancy in an industry that is relatively new, our focus is growing Collective Bias into the leader of the social shopper media space while creating a working environment that fosters collaboration and motivation among the staff and the Social Fabric community."
Over the next year, Collective Bias is focusing efforts on increasing operations throughout the U.S. and abroad and is expecting to increase its clientele, which already includes major Fortune 100 companies.