Wal-Mart Stores is not the only retailer looking to win favor with the college-age consumers.
It appears Target is planning its first TargetExpress store slated to open in July on the ground floor of an apartment building under construction near the University of Minnesota campus in Minneapolis, according to the New York Times.
The express format is a test by the big store giant and is expected to be 20,000 square feet, similar in size to the Walmart Express which was first unveiled in rural settings, but more recently is being built in college campuses and densely populated urban areas.
According to the New York Times, the first TargetExpress will offer a mix of groceries, health and beauty items, apparel basics, home décor and consumer electronics.
This compares closely to the merchandise mix at the Walmart Express on the University of Arkansas campus in Fayetteville.