Elvis Moya named UA associate director of Marketing and Fan Development

Elvis Moya has been named associate athletic director for Marketing and Fan Development at the University of Arkansas according to a Thursday (April 17) announcement from the office of Vice Chancellor and Director of Athletics Jeff Long.

Moya joins the University of Arkansas after spending the past eight and half years at Texas Tech University, including most recently in the role of Director of Marketing and Fan Promotions.

“The addition of Elvis Moya to our team is an important step in our continuing efforts to pursue innovative ways to market our program and enhance the game day experience for all Razorback fans,” Long said in a statement. “Elvis brings creativity, energy and intercollegiate athletics experience to our external team. He will also provide leadership in our efforts to engage fans in every corner of our state and throughout the country. We are pleased to welcome him to the University of Arkansas.”

Moya served as the director of Promotions and Fan Engagement at Texas Tech overseeing the marketing and promotions plans for 17 intercollegiate sports. Moya managed the game day and fan experiences for football, men’s basketball and women’s basketball. He also served as the department’s liaison to the band, spirit squads, mascots, student government, student organizations, Greek life and the local Chamber of Commerce.

In 2013, under Moya’s direction, Texas Tech set a new student attendance season record for Texas Tech Football with a record of 11,933 and individual football game record with 16,092 students.

From 2006-09, Moya served as the director of basketball marketing and promotions for the women’s basketball program coordinating all marketing, promotions, advertising, corporate sponsorships for the program, while coordinating the overall game day experience.

In addition to his experience and advancement at Texas Tech, Moya served as the assistant director of Marketing and Promotions for Texas Tech Athletics from 2009-12 overseeing the marketing and promotions plans for Red Raider Volleyball, Softball and Tennis programs. In 2009, Texas Tech was presented the silver award winner at the 18th Annual NACMA Convention in recognition of outstanding achievement for the Best Student Promotion. The `Get InTo Win' promotion awarded one student with free tuition for year based on a drawing from those who attended ten basketball games or more.

Moya returned to Lubbock after a successful two and a half year stint as the spirit coordinator and head cheer and mascot coach at Purdue University in West Lafayette, Ind. At Purdue, he served as the liaison between intercollegiate athletics and the university bands.

Moya is a 2003 graduate of Texas Tech with a bachelor's degree in political science and a minor in mass communications. While at Tech, Moya worked in the Intercollegiate Athletics external operations and marketing department as a student and was also a cheerleader for the Red Raiders.

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In May 2013, he was a selected as a recipient of the Young Professionals of Greater Lubbock and Lubbock Chamber of Commerce 20 Under 40 Award winners. The `20 Under 40 award recognizes the top 20 best and brightest young professionals in the Lubbock Community.

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