Caldwell named to new position for Catapult office in Bentonville

Behavior-based marketing services agency Catapult has named Scott Caldwell as the senior vice president, and that he will be based in Bentonville and report to Heidi Froseth, executive vice president and team leader of the National Retail Team.

Caldwell has more than 15 years of experience in consumer packaged goods marketing, shopper marketing and advertising, with a history of working for vendors supporting with Walmart and Sam’s Club.

According to Westport, Conn.-based Catapult, Caldwell will help spearhead growth through account leadership, new business development, community relationships and personnel development. His responsibilities will entail calling on both client corporate marketing and retail shopper teams to build relationships and drive results.

“The creation of this position will enable the current Catapult Bentonville team to focus 100% of their energies on current client opportunities and solutions, allowing Scott to manage business development. This is a commitment to growth not only in new assignments, but also to enhance service to our existing client base in Bentonville,” noted the Catapult statement.

Most recently, Caldwell was senior vice president-marketing services,for CJRW, a Little Rock-based based advertising agency with offices in Northwest Arkansas. He previously held leadership roles with agencies Blackwood Martin, Geometry Global and The Mars Agency. He client work includes cClorox, Kimberly Clark, Tyson Foods, Campbell’s, Pfizer, Bayer, Nice-Pak, and Nestlé.

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Catapult, a subsidiary of Irving, Texas-based Epsilon, has 300 employees in 11 different locations.

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