The Pleasant Crossings area of southwest Rogers is in the midst of development and will soon be home to the region's first Whataburger, a franchise from the Corpus Christi, Texas-based quick-serve restaurant. (Update) There is one location in Texarkana, Ark., and a third restaurant planned for Fayetteville if the land deal can be completed.
The Roger's planning commission approved the development of the Pleasant Crossings site earlier this month and the state health department’s permit was filed on Tuesday (July 8). This is typically an indication that the project is within a month or so of city permits being issued.
The Roger’s location is slated for 4335 S. Pleasant Crossing Blvd. In March, The City Wire reported the restaurant chain was scouting locations in Northwest Arkansas, shortly after the Pleasant Crossing Shops commercial development was announced.
Pleasant Crossing Shops, is a 20,000-square-foot retail shopping center, near the Wal-Mart Supercenter. SNAP Fitness, two restaurants and a nail salon are reportedly going into that space once completed by late 2014 to early 2015.
A liquor store and Cavender’s Boots are also planned projects in the Pleasant Grove area of western Rogers.