i was thinking a little bit about microsoft the other day, and how they are 'marketing' their new ooxml** in an attempt to have it standardzied (another frightening reminder of just how inhibitive governmental regulations can be, in my opinion, but i'm pretty ignorant on the subject in general), and it kind of dawned on me that microsoft doesn't really market* products anymore, they market vague ideas that can't be quantified readily by average computer users.

it just happens to be a neat coincidence that i noticed your business profile.

i'm kind of wondering if that even makes sense from a marketer's point of view, or how big companies that seem to use subversive, almost defensive tactics to cover up discrepancies in the character of their businesses by using generic ideas dressed up in unimaginative designs with no useful information on the products themselves seem to actual marketers.

afterthoughts?

* market as a verb makes me cringe

** ooxml is an acronym for 'office open extensible markup language,' which would almost seem to rely quite heavily upon the truly open nature of open office (http://www.openoffice.org/), which touts the open document format (a much less menacing, much more...sense-making descriptor for a document format).